Curated product releases, documentation updates, and technical news across the digital analytics ecosystem.https://digital-analytics.techen-gbDA Tech news indexhttps://www.fivetran.com/blog/data-replication-tools-comparing-fivetrans-deployment-optionshttps://www.fivetran.com/blog/data-replication-tools-comparing-fivetrans-deployment-optionsLearn what data replication is. Explore the best data replication tools, compare pros and cons, and discover how to choose the right solution. Source: Fivetran.Tue, 11 Aug 2026 04:48:10 GMTFivetranData engineering & integrationsFivetranhttps://amplitude.com/releases/image-upload-in-web-experimenthttps://amplitude.com/releases/image-upload-in-web-experimentCustomers in any paid tier can now upload images to change/insert images in the web experiment visual editor. Source: Amplitude.Mon, 10 Aug 2026 20:27:48 GMTAmplitudeProduct analytics & experimentationAmplitudehttps://www.fivetran.com/blog/we-built-our-own-status-page-with-ai-replacing-a-65k-saas-producthttps://www.fivetran.com/blog/we-built-our-own-status-page-with-ai-replacing-a-65k-saas-productTwo engineers used AI coding agents to design, build, and ship a production-ready status page — here's what worked, what didn't, and what we'd do differently. Source: Fivetran.Mon, 10 Aug 2026 16:49:56 GMTFivetranData engineering & integrationsFivetranhttps://blog.google/products/ads-commerce/google-ads-analytics-ai-updates/https://blog.google/products/ads-commerce/google-ads-analytics-ai-updates/Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow. Source: Google Analytics.Mon, 10 Aug 2026 14:30:00 GMTGoogle AnalyticsAdvertising & attributionGoogle Analyticshttps://www.fivetran.com/blog/building-healthcare-ai-without-rebuilding-your-data-platformhttps://www.fivetran.com/blog/building-healthcare-ai-without-rebuilding-your-data-platformTo fully take advantage of AI, your organization needs a solid foundation of automated data integration, context engineering, and an agentic harness. Source: Fivetran.Mon, 10 Aug 2026 14:20:30 GMTFivetranData engineering & integrationsFivetranhttps://matomo.org/blog/2026/08/what-is-cnil-functions-rules-and-best-practices/https://matomo.org/blog/2026/08/what-is-cnil-functions-rules-and-best-practices/Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting millions of individuals worldwide. As these risks grow, governments have… Source: Matomo.Mon, 10 Aug 2026 07:01:30 GMTMatomoAnalytics & measurementMatomohttps://www.fivetran.com/blog/open-data-infrastructure-needs-context-engineering-to-unify-data-use-caseshttps://www.fivetran.com/blog/open-data-infrastructure-needs-context-engineering-to-unify-data-use-casesA single source of truth doesn’t just come from centralizing data. You have to engineer context from it, too. Source: Fivetran.Fri, 07 Aug 2026 15:06:58 GMTFivetranData engineering & integrationsFivetranhttps://www.fivetran.com/blog/introducing-fivetran-managed-data-lake-write-credentialshttps://www.fivetran.com/blog/introducing-fivetran-managed-data-lake-write-credentialsYou can now execute DDL and DML operations through the Managed Data Lake Service. Source: Fivetran.Thu, 06 Aug 2026 16:10:43 GMTFivetranData engineering & integrationsFivetranhttps://www.analyticsmania.com/post/google-data-manager/https://www.analyticsmania.com/post/google-data-manager/For years, if you wanted to send your data into Google Ads, you had a bunch of ways to do it. Customer Match over here, offline conversion import over there, enhanced conversions somewhere else again. Each one with its… Source: Analytics Mania.Thu, 06 Aug 2026 10:19:31 GMTAnalytics ManiaAdvertising & attributionAnalytics Maniahttps://matomo.org/blog/2026/08/eu-ai-act-data-analytics/https://matomo.org/blog/2026/08/eu-ai-act-data-analytics/AI is now part of everyday life, from the recommendations you see in AI overviews to systems that detect fraud. As its use grows, so do concerns around transparency, fairness and how user data is handled. The European… Source: Matomo.Thu, 06 Aug 2026 06:24:02 GMTMatomoAI & data governanceMatomohttps://www.rudderstack.com/blog/semantic-layer-to-semantic-world-modehttps://www.rudderstack.com/blog/semantic-layer-to-semantic-world-modeSemantic layers generate query SQL but leave identity, features, and governance to someone else. Here's the five-layer architecture AI agents actually need. Source: RudderStack.Tue, 04 Aug 2026 14:42:45 GMTRudderStackAI & data governanceRudderStackhttps://www.fivetran.com/blog/how-to-assemble-your-open-data-infrastructurehttps://www.fivetran.com/blog/how-to-assemble-your-open-data-infrastructureA practical guide to building a governed foundation that can support diverse workloads without copying data into every tool. Source: Fivetran.Fri, 31 Jul 2026 23:53:45 GMTFivetranData engineering & integrationsFivetranhttps://www.fivetran.com/blog/why-you-need-to-share-data-across-toolshttps://www.fivetran.com/blog/why-you-need-to-share-data-across-toolsFor humans and agents alike to use data effectively for future workloads, they need unified context, reduced friction, and flexibility. Source: Fivetran.Fri, 31 Jul 2026 23:53:45 GMTFivetranData engineering & integrationsFivetranhttp://ads-developers.googleblog.com/2026/07/data-manager-api-updates.htmlhttp://ads-developers.googleblog.com/2026/07/data-manager-api-updates.htmlThe latest release of the Data Manager API introduces features that simplify audience management, enhance ingestion workflows with field-level warnings, and enable more granular user-provided data for Google Analytics.… Source: Google Ads Developers.Thu, 30 Jul 2026 20:24:01 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttp://ads-developers.googleblog.com/2026/07/launching-structured-data-files-v101.htmlhttp://ads-developers.googleblog.com/2026/07/launching-structured-data-files-v101.htmlToday we’re announcing the general availability of Structured Data Files v10.1 . All users can now use v10.1 when downloading and uploading SDFs in the Display & Video 360 interface. SDF v10.1 includes the following… Source: Google Ads Developers.Wed, 29 Jul 2026 21:54:34 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttps://piwik.pro/blog/edpb-data-anonymization-guidelines/https://piwik.pro/blog/edpb-data-anonymization-guidelines/Removing names, cookies and IP addresses is no longer enough to anonymize data. Here's what the 2026 EDPB framework actually requires for anonymous data collection, what's still unresolved, and how to configure your… Source: Piwik PRO.Wed, 29 Jul 2026 14:23:41 GMTPiwik PROPrivacy & consentPiwik PROhttp://ads-developers.googleblog.com/2026/07/support-for-ai-content-labeling-using.htmlhttp://ads-developers.googleblog.com/2026/07/support-for-ai-content-labeling-using.htmlAs the use of AI becomes more prevalent, transparency is key. In the last week, we have launched updates in both the Campaign Manager 360 API and Display & Video 360 API that add new optional fields to resources in both… Source: Google Ads Developers.Tue, 28 Jul 2026 17:18:08 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttps://matomo.org/blog/2026/07/10-ethical-ai-marketing-tools/https://matomo.org/blog/2026/07/10-ethical-ai-marketing-tools/Taking an ethical approach to data collection and user privacy has never been more important. Cookie banners, data breach headlines and increasing regulation have made users more aware of how their data is collected and… Source: Matomo.Mon, 27 Jul 2026 08:19:00 GMTMatomoPrivacy & consentMatomohttps://docs.cloud.google.com/bigquery/docs/release-noteshttps://docs.cloud.google.com/bigquery/docs/release-notesChange An updated version of the Simba ODBC driver for BigQuery is now available. Source: BigQuery.Thu, 23 Jul 2026 07:00:00 GMTBigQueryData engineering & integrationsBigQueryhttp://ads-developers.googleblog.com/2026/07/announcing-v25-of-google-ads-api.htmlhttp://ads-developers.googleblog.com/2026/07/announcing-v25-of-google-ads-api.htmlToday, we’re announcing the v25 release of the Google Ads API . This major release brings support for new reporting features and goals. To use these new capabilities, you must upgrade your client libraries and client… Source: Google Ads Developers.Wed, 22 Jul 2026 23:24:15 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttps://www.analyticsmania.com/post/google-tag-manager-extensions-chrome/https://www.analyticsmania.com/post/google-tag-manager-extensions-chrome/Updated: July 22nd, 2026 If you’re a frequent user of Google Tag Manager, you’re likely always looking for ways to improve your performance, catch bugs faster, and simplify your process. Adding some extensions and tools… Source: Analytics Mania.Wed, 22 Jul 2026 04:41:44 GMTAnalytics ManiaTagging & collectionAnalytics Maniahttps://amplitude.com/releases/last-non-direct-attribution-data-tableshttps://amplitude.com/releases/last-non-direct-attribution-data-tablesThe Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. Source: Amplitude.Tue, 21 Jul 2026 18:00:33 GMTAmplitudeAdvertising & attributionAmplitudehttps://docs.cloud.google.com/looker/docs/release-noteshttps://docs.cloud.google.com/looker/docs/release-notesLooker (Google Cloud core) and Looker (original) changes Deprecated As of July 13, 2026, Looker reports have been deprecated. If you had previously enabled the preview for Looker reports, be aware of the following: You… Source: Looker.Tue, 21 Jul 2026 07:00:00 GMTLookerBI & reportingLookerhttps://www.analyticsmania.com/post/google-analytics-4-segments/https://www.analyticsmania.com/post/google-analytics-4-segments/Updated: July 21st, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down… Source: Analytics Mania.Tue, 21 Jul 2026 00:56:00 GMTAnalytics ManiaTagging & collectionAnalytics Maniahttps://matomo.org/blog/2026/07/federated-learning-what-it-is-and-how-it-protects-privacy/https://matomo.org/blog/2026/07/federated-learning-what-it-is-and-how-it-protects-privacy/Every year, the gap between what marketers need from analytics and what privacy regulations allow them to collect narrows a little. For instance, as of 2025, GDPR enforcement fines have crossed €7.1 billion in cumulative… Source: Matomo.Mon, 20 Jul 2026 07:02:13 GMTMatomoPrivacy & consentMatomohttps://amplitude.com/releases/attribution-parameters-as-event-properties-browser-sdk-gtmhttps://amplitude.com/releases/attribution-parameters-as-event-properties-browser-sdk-gtmThe Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior so GTM-based… Source: Amplitude.Fri, 17 Jul 2026 18:55:05 GMTAmplitudeTagging & collectionAmplitudehttps://www.rudderstack.com/blog/how-rudderstack-handles-customer-data-in-transithttps://www.rudderstack.com/blog/how-rudderstack-handles-customer-data-in-transitRudderStack is data pipeline infrastructure, not a data broker. Here is how we handle data, what we do not do with it, and how we work. Source: RudderStack.Thu, 16 Jul 2026 21:22:28 GMTRudderStackData engineering & integrationsRudderStackhttps://amplitude.com/releases/web-experiment-cross-subdomain-experimentationhttps://amplitude.com/releases/web-experiment-cross-subdomain-experimentationWeb experiments can now target multiple subdomains Source: Amplitude.Wed, 15 Jul 2026 20:56:33 GMTAmplitudeProduct analytics & experimentationAmplitudehttps://matomo.org/blog/2026/07/data-sovereignty-vs-data-residency/https://matomo.org/blog/2026/07/data-sovereignty-vs-data-residency/At first glance, the terms “data sovereignty” and “data residency” can seem interchangeable. But these terms refer to fundamentally different concepts, and misinterpreting them can cause a lot of confusion between teams,… Source: Matomo.Mon, 13 Jul 2026 13:53:43 GMTMatomoAnalytics & measurementMatomohttps://amplitude.com/releases/web-experiment-bucketing-id-shared-across-subdomainshttps://amplitude.com/releases/web-experiment-bucketing-id-shared-across-subdomainsWeb experiments now use a bucketing ID stored in a cookie, allowing sharing across subdomains, improving consistency in bucketing. Source: Amplitude.Mon, 13 Jul 2026 00:00:00 GMTAmplitudePrivacy & consentAmplitudehttps://www.analyticsmania.com/post/workspaces-in-google-tag-manager/https://www.analyticsmania.com/post/workspaces-in-google-tag-manager/If you are trying to organize workspaces in Google Tag Manager and recently (in 2026) logged into your account to spin up a new project, you might have noticed something strange. The workspace picker on the left sidebar… Source: Analytics Mania.Fri, 10 Jul 2026 05:22:37 GMTAnalytics ManiaTagging & collectionAnalytics Maniahttps://matomo.org/blog/2026/07/ai-chatbot-traffic-guide-for-web-analytics-in-2026/https://matomo.org/blog/2026/07/ai-chatbot-traffic-guide-for-web-analytics-in-2026/Pulling text from a blog to answer a user’s query, finding listings on an ecommerce website for gift ideas or performing multi-step research on complex topics: these aren’t human actions. It’s all from AI chatbots. These… Source: Matomo.Tue, 07 Jul 2026 13:38:56 GMTMatomoEcommerce & CROMatomohttps://www.cookieyes.com/documentation/generate-privacy-policy/https://www.cookieyes.com/documentation/generate-privacy-policy/A privacy policy page is legally required and will also help your website stay compliant […] The post How to Generate a Privacy Policy for Your Website appeared first on CookieYes . Source: CookieYes.Tue, 07 Jul 2026 04:52:55 GMTCookieYesPrivacy & consentCookieYeshttps://piwik.pro/blog/healthcare-website-tracking-report-2026-blog-post/https://piwik.pro/blog/healthcare-website-tracking-report-2026-blog-post/A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing… Source: Piwik PRO.Thu, 02 Jul 2026 12:50:14 GMTPiwik PROPrivacy & consentPiwik PROhttps://piwik.pro/blog/healthcare-website-tracking-report/https://piwik.pro/blog/healthcare-website-tracking-report/A research-backed analysis of tracking practices across 59 US healthcare websites – and what organizations should do about it. The post HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away… Source: Piwik PRO.Thu, 02 Jul 2026 08:01:16 GMTPiwik PROPrivacy & consentPiwik PROhttps://amplitude.com/releases/web-experiment-undo-redo-auto-applyhttps://amplitude.com/releases/web-experiment-undo-redo-auto-applyThe web experiment visual editor now supports undo/redo, accessed by the buttons on the navigation bar or keyboard shortcuts (Cmd+Z / Cmd+Shift+Z). Changes made in the visual editor are also now automatically applied,… Source: Amplitude.Wed, 01 Jul 2026 00:31:22 GMTAmplitudeProduct analytics & experimentationAmplitudehttps://matomo.org/blog/2026/06/social-media-analytics-tools/https://matomo.org/blog/2026/06/social-media-analytics-tools/When social media first emerged, its main function in business was to drive traffic to websites. Now it’s a space where brands build relationships with their audiences and influence consumer decisions. Deloitte’s 2025… Source: Matomo.Tue, 30 Jun 2026 07:35:07 GMTMatomoAnalytics & measurementMatomohttps://amplitude.com/releases/ai-feedback-auto-analysishttps://amplitude.com/releases/ai-feedback-auto-analysisAI Feedback is now easier to organize and much easier to monitor in near "real-time". You can set each source to be auto-analyzed every 15 minutes, hourly, or daily, add custom labels to automatically tag incoming… Source: Amplitude.Tue, 30 Jun 2026 00:13:07 GMTAmplitudeAI & data governanceAmplitudehttp://ads-developers.googleblog.com/2026/06/deprecating-structured-data-files-v9.htmlhttp://ads-developers.googleblog.com/2026/06/deprecating-structured-data-files-v9.htmlToday we’re announcing the deprecation of Structured Data Files v9 , v9.1 , and v9.2 . These three versions will all sunset on January 28, 2027 . Migrate to v10 or higher before the sunset date to avoid any interruption… Source: Google Ads Developers.Mon, 29 Jun 2026 17:13:44 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttps://www.rudderstack.com/blog/native-facebook-lead-ads-sourcehttps://www.rudderstack.com/blog/native-facebook-lead-ads-sourceRudderStack's native Facebook Lead Ads source connects Meta Instant Forms to your CRM, warehouse, and marketing stack in real time, with no middleware. Source: RudderStack.Mon, 29 Jun 2026 13:13:45 GMTRudderStackData engineering & integrationsRudderStackhttp://ads-developers.googleblog.com/2026/06/july-2026-changes-for-display-video-360.htmlhttp://ads-developers.googleblog.com/2026/06/july-2026-changes-for-display-video-360.htmlToday we’re announcing two unversioned changes to the Display & Video 360 API and Structured Data Files that will take effect on July 13, 2026 and may impact your existing integrations. The following changes have been… Source: Google Ads Developers.Fri, 26 Jun 2026 16:41:18 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttp://ads-developers.googleblog.com/2026/06/unlocking-data-strength-with-data.htmlhttp://ads-developers.googleblog.com/2026/06/unlocking-data-strength-with-data.htmlWe are thrilled to share the newest episode of Ads DevCast , the podcast series brought to you by Google’s Ads Developer Relations team. This episode features a conversation with Data Manager PMs Xuezhu Li and Stephen… Source: Google Ads Developers.Fri, 26 Jun 2026 15:26:33 GMTGoogle Ads DevelopersAdvertising & attributionGoogle Ads Developershttps://piwik.pro/blog/how-to-do-useful-analytics-without-personal-data/https://piwik.pro/blog/how-to-do-useful-analytics-without-personal-data/Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify… Source: Piwik PRO.Thu, 25 Jun 2026 15:31:28 GMTPiwik PROPrivacy & consentPiwik PROhttps://www.cookieyes.com/documentation/consent-banner-in-multiple-languages/https://www.cookieyes.com/documentation/consent-banner-in-multiple-languages/Yes, CookieYes allows you to display the cookie consent banner in multiple languages on your […] The post Can I display a consent banner in multiple languages on HubSpot? appeared first on CookieYes . Source: CookieYes.Tue, 23 Jun 2026 15:16:33 GMTCookieYesPrivacy & consentCookieYeshttps://www.cookieyes.com/documentation/faq/hubspot/gcm-with-cookieyes-on-hubspot/https://www.cookieyes.com/documentation/faq/hubspot/gcm-with-cookieyes-on-hubspot/Yes, CookieYes supports Google Consent Mode v2 on HubSpot websites. When enabled, CookieYes sends user […] The post Can I enable Google Consent Mode v2 with CookieYes on HubSpot? appeared first on CookieYes . Source: CookieYes.Tue, 23 Jun 2026 15:05:22 GMTCookieYesPrivacy & consentCookieYeshttps://www.cookieyes.com/documentation/cookieyes-support-integration-with-microsoft-clarity-consent-api/https://www.cookieyes.com/documentation/cookieyes-support-integration-with-microsoft-clarity-consent-api/Yes, CookieYes supports integration with the Microsoft Clarity Consent API on HubSpot. This integration ensures […] The post Does CookieYes support integration with the Microsoft Clarity Consent API on HubSpot, and what… Source: CookieYes.Tue, 23 Jun 2026 15:01:58 GMTCookieYesPrivacy & consentCookieYeshttps://www.rudderstack.com/blog/rudderstack-30-day-free-trialhttps://www.rudderstack.com/blog/rudderstack-30-day-free-trialGet full access to RudderStack's Growth plan free for 30 days. No credit card, no sales call. 200+ destinations, warehouse-native pipelines, and more. Source: RudderStack.Mon, 15 Jun 2026 15:36:35 GMTRudderStackData engineering & integrationsRudderStackhttps://www.rudderstack.com/blog/lookout-agentic-ai-use-caseshttps://www.rudderstack.com/blog/lookout-agentic-ai-use-casesSee how RudderStack Lookout uses agentic AI to automate event tracking, analytics, and alerting — without sending your team back to the engineering queue. Source: RudderStack.Thu, 11 Jun 2026 15:04:37 GMTRudderStackTagging & collectionRudderStackhttps://www.analyticsmania.com/post/utm-parameters-in-google-analytics-4/https://www.analyticsmania.com/post/utm-parameters-in-google-analytics-4/Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign,… Source: Analytics Mania.Tue, 09 Jun 2026 01:11:46 GMTAnalytics ManiaTagging & collectionAnalytics Maniahttps://www.analyticsmania.com/post/acquisition-reports-in-google-analytics-4/https://www.analyticsmania.com/post/acquisition-reports-in-google-analytics-4/Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be… Source: Analytics Mania.Tue, 09 Jun 2026 00:59:42 GMTAnalytics ManiaSEO & acquisitionAnalytics Maniahttps://piwik.pro/blog/what-is-pii-personal-data/https://piwik.pro/blog/what-is-pii-personal-data/Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying… Source: Piwik PRO.Wed, 03 Jun 2026 13:29:23 GMTPiwik PROPrivacy & consentPiwik PROhttps://www.rudderstack.com/blog/introducing-lookout-ai-analytics-instrumentationhttps://www.rudderstack.com/blog/introducing-lookout-ai-analytics-instrumentationLookout is an AI agent for your data infrastructure. Query your warehouse, build dashboards, and generate instrumentation PRs through natural conversation Source: RudderStack.Tue, 02 Jun 2026 19:58:26 GMTRudderStackBI & reportingRudderStackhttps://www.rudderstack.com/blog/introducing-rudderaihttps://www.rudderstack.com/blog/introducing-rudderaiRudderStack launches RudderAI, an agentic layer that gives data and business teams natural language control over the entire customer data lifecycle. Source: RudderStack.Mon, 01 Jun 2026 12:08:40 GMTRudderStackData engineering & integrationsRudderStackhttps://piwik.pro/blog/first-party-data-value/https://piwik.pro/blog/first-party-data-value/First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources,… Source: Piwik PRO.Fri, 29 May 2026 11:03:00 GMTPiwik PROEcommerce & CROPiwik PROhttps://developers.google.com/search/updateshttps://developers.google.com/search/updatesWhat : Updated the feature availability section of the preferred sources documentation to include AI Overviews and AI Mode. Why : The preferred sources feature is starting to roll out to AI Overviews and AI Mode. Source: Google Search Central.Wed, 27 May 2026 00:00:00 GMTGoogle Search CentralAI & data governanceGoogle Search Centralhttps://piwik.pro/blog/digital-marketing-analytics-beginners-guide/https://piwik.pro/blog/digital-marketing-analytics-beginners-guide/Digital marketing analytics is the practice of gathering, analyzing, and interpreting data from digital channels like websites, social media, email campaigns, and paid advertising to make informed marketing decisions and… Source: Piwik PRO.Mon, 25 May 2026 16:09:00 GMTPiwik PROAdvertising & attributionPiwik PROhttps://blog.google/products/marketingplatform/analytics/meridian-google-analytics-360/https://blog.google/products/marketingplatform/analytics/meridian-google-analytics-360/We’re bringing Meridian, our open-source MMM to Google Analytics and introducing Future Long-Term Conversions. Source: Google Analytics.Wed, 20 May 2026 16:00:00 GMTGoogle AnalyticsAnalytics & measurementGoogle Analyticshttps://www.analyticsmania.com/post/server-side-tagging-with-stape/https://www.analyticsmania.com/post/server-side-tagging-with-stape/Updated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through… Source: Analytics Mania.Mon, 20 Apr 2026 10:54:59 GMTAnalytics ManiaTagging & collectionAnalytics Maniahttps://blog.google/products/ads-commerce/tips-to-collaborate-with-agentic-advisors/https://blog.google/products/ads-commerce/tips-to-collaborate-with-agentic-advisors/Top tips and best practices for collaborating with Ads Advisor and Analytics Advisor Source: Google Analytics.Wed, 25 Mar 2026 16:00:00 GMTGoogle AnalyticsAnalytics & measurementGoogle Analyticshttps://www.teamsimmer.com/blog/data-is-abundant-decisions-are-not/https://www.teamsimmer.com/blog/data-is-abundant-decisions-are-not/In this guest post from Arben Kqiku, we explore the power of decision frameworks in shifting an organization further into data-driven decision-making territory. The post Data Is Abundant, Decisions Are Not appeared first… Source: Team Simmer.Wed, 11 Mar 2026 07:34:17 GMTTeam SimmerTagging & collectionTeam Simmerhttps://blog.google/products/ads-commerce/ads-decoded-podcast-google-analytics/https://blog.google/products/ads-commerce/ads-decoded-podcast-google-analytics/Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the people designin… Source: Google Analytics.Wed, 28 Jan 2026 14:00:00 GMTGoogle AnalyticsAdvertising & attributionGoogle Analyticshttps://www.teamsimmer.com/blog/from-clicks-to-insights-rebuilding-googles-merchandise-store-user-paths-with-r-and-bigquery/https://www.teamsimmer.com/blog/from-clicks-to-insights-rebuilding-googles-merchandise-store-user-paths-with-r-and-bigquery/Guest post by Arben Kqiku detailing how to use R and BigQuery to perform path analyses with GA4 data. The post From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery appeared first… Source: Team Simmer.Thu, 27 Nov 2025 10:12:16 GMTTeam SimmerData engineering & integrationsTeam Simmerhttps://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December. Source: Google Analytics.Wed, 12 Nov 2025 17:00:00 GMTGoogle AnalyticsAI & data governanceGoogle Analyticshttps://www.teamsimmer.com/blog/same-origin-deployment-with-server-side-google-tag-manager/https://www.teamsimmer.com/blog/same-origin-deployment-with-server-side-google-tag-manager/How to deploy server-side Google Tag Manager with a same-origin setup using a subfolder of the website. The post Same-origin Deployment With Server-side Google Tag Manager appeared first on Simmer . Source: Team Simmer.Thu, 28 Aug 2025 07:58:54 GMTTeam SimmerTagging & collectionTeam Simmerhttps://measureschool.com/customer-engagement-analytics/https://measureschool.com/customer-engagement-analytics/MeasureSchool Customer Engagement Analytics Best Practices & Metrics It’s not always clear whether your audience is truly engaged or just passing through. Customer engagement analytics helps you figure out who’s sticking… Source: MeasureSchool.Wed, 16 Apr 2025 10:00:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://measureschool.com/customer-analytics-strategy/https://measureschool.com/customer-analytics-strategy/MeasureSchool Creating a Customer Analytics Strategy in 7 Steps For years, businesses have collected customer data like gold. Terabytes of clickstreams, CRM records, and survey responses sit in warehouses and pretty… Source: MeasureSchool.Wed, 09 Apr 2025 10:00:00 GMTMeasureSchoolData engineering & integrationsMeasureSchoolhttps://measureschool.com/customer-insights-and-analytics/https://measureschool.com/customer-insights-and-analytics/MeasureSchool How to Collect and Utilize Customer Insights and Analytics Why do some brands always seem to click with customers? That’s the magic of customer insights and analytics. Businesses can craft exceptional… Source: MeasureSchool.Wed, 02 Apr 2025 10:00:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://measureschool.com/google-analytics-unique-visitors/https://measureschool.com/google-analytics-unique-visitors/MeasureSchool Google Analytics Unique Visitors Guide Last Modified on March 26, 2025 Total users, active users, new users, returning users, sessions, and the list goes on… so many metrics to look at. No wonder you can… Source: MeasureSchool.Wed, 26 Mar 2025 10:00:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://measureschool.com/web-analytics-in-digital-marketing/https://measureschool.com/web-analytics-in-digital-marketing/MeasureSchool The Real-World Guide to Web Analytics in Digital Marketing You’ll discover how web analytics can transform raw data into digital gold. Learn what this essential skill is all about, how it drives marketing… Source: MeasureSchool.Wed, 05 Mar 2025 10:00:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://measureschool.com/ga4-regex-tutorial/https://measureschool.com/ga4-regex-tutorial/MeasureSchool GA4 RegEx Tutorial for Beginners Last Modified on February 17, 2025 Digital analytics has come a long way in making our lives easier when it comes to collecting, analyzing, and getting valuable insights.… Source: MeasureSchool.Sun, 16 Feb 2025 13:48:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://measureschool.com/utm-parameters-in-google-analytics-4/https://measureschool.com/utm-parameters-in-google-analytics-4/MeasureSchool Guide to UTM Parameters in Google Analytics 4 Last Modified on February 17, 2025 UTM parameters are essential for tracking website traffic sources in Google Analytics 4. You’ve now successfully created UTM… Source: MeasureSchool.Sun, 16 Feb 2025 12:28:00 GMTMeasureSchoolTagging & collectionMeasureSchoolhttps://www.teamsimmer.com/blog/send-app-data-to-server-side-google-tag-manager/https://www.teamsimmer.com/blog/send-app-data-to-server-side-google-tag-manager/How to use the Firebase SDK to send app data to server-side Google Tag Manager. The post Send App Data To Server-side Google Tag Manager appeared first on Simmer . Source: Team Simmer.Tue, 22 Oct 2024 12:41:33 GMTTeam SimmerTagging & collectionTeam Simmerhttps://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape. Source: Google Analytics.Wed, 26 Jun 2024 15:00:00 GMTGoogle AnalyticsAnalytics & measurementGoogle Analyticshttps://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt. Source: Google Analytics.Thu, 21 Mar 2024 15:00:00 GMTGoogle AnalyticsAdvertising & attributionGoogle Analyticshttps://www.teamsimmer.com/blog/how-to-get-started-with-technical-marketing-and-data-analytics/https://www.teamsimmer.com/blog/how-to-get-started-with-technical-marketing-and-data-analytics/This blog post covers how to kick-start your career in technical marketing and data analytics. The post How to Get Started with Technical Marketing and Data Analytics? appeared first on Simmer . Source: Team Simmer.Thu, 22 Feb 2024 13:00:46 GMTTeam SimmerTagging & collectionTeam Simmerhttps://www.teamsimmer.com/blog/how-do-i-proactively-monitor-my-server-side-gtm-setup/https://www.teamsimmer.com/blog/how-do-i-proactively-monitor-my-server-side-gtm-setup/How to set up Cloud Monitoring policies in GCP to get alerted when there are issues with the server-side Google Tag Manager setup. The post How Do I Proactively Monitor My Server-side GTM Setup? appeared first on Simmer… Source: Team Simmer.Mon, 12 Feb 2024 11:51:35 GMTTeam SimmerTagging & collectionTeam Simmerhttps://www.teamsimmer.com/blog/how-do-i-assign-a-static-ip-address-to-outgoing-server-side-gtm-requests/https://www.teamsimmer.com/blog/how-do-i-assign-a-static-ip-address-to-outgoing-server-side-gtm-requests/How to assign a static IP address to a subset of outgoing requests from a server container. This is useful if a vendor needs to allowlist the IP addresses of incoming requests. The post How Do I Assign A Static IP… Source: Team Simmer.Tue, 21 Nov 2023 07:03:11 GMTTeam SimmerTagging & collectionTeam Simmer