Top 8 data replication tools and solutions
Learn what data replication is. Explore the best data replication tools, compare pros and cons, and discover how to choose the right solution.
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Image Upload in Web Experiment
Customers in any paid tier can now upload images to change/insert images in the web experiment visual editor.
We built our own status page with AI, replacing a $65k SaaS product | Blog | Fivetran
Two engineers used AI coding agents to design, build, and ship a production-ready status page — here's what worked, what didn't, and what we'd do differently.
Evolve your marketing with new AI tools
Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
Building healthcare AI without rebuilding your data platform | Blog | Fivetran
To fully take advantage of AI, your organization needs a solid foundation of automated data integration, context engineering, and an agentic harness.
What is CNIL? Functions, rules and best practices
Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting millions of individuals worldwide. As these risks grow, governments have…
Open Data Infrastructure needs context engineering to unify data use cases | Blog | Fivetran
A single source of truth doesn’t just come from centralizing data. You have to engineer context from it, too.
Introducing Fivetran Managed Data Lake Write Credentials | Blog | Fivetran
You can now execute DDL and DML operations through the Managed Data Lake Service.
What is Google Data Manager?
For years, if you wanted to send your data into Google Ads, you had a bunch of ways to do it. Customer Match over here, offline conversion import over there, enhanced conversions somewhere else again. Each one with its…
EU AI Act: What it is and what it means for data and analytics
AI is now part of everyday life, from the recommendations you see in AI overviews to systems that detect fraud. As its use grows, so do concerns around transparency, fairness and how user data is handled. The European…
The semantic layer isn't enough: What AI agents actually need
Semantic layers generate query SQL but leave identity, features, and governance to someone else. Here's the five-layer architecture AI agents actually need.
How to assemble your Open Data Infrastructure | Fivetran | Blog
A practical guide to building a governed foundation that can support diverse workloads without copying data into every tool.
Why you need to share data across tools | Fivetran | Blog
For humans and agents alike to use data effectively for future workloads, they need unified context, reduced friction, and flexibility.
Data Manager API updates: RemoveAllAudienceMembers method, ingestion field warnings, expanded address data
The latest release of the Data Manager API introduces features that simplify audience management, enhance ingestion workflows with field-level warnings, and enable more granular user-provided data for Google Analytics.…
Launching Structured Data Files v10.1
Today we’re announcing the general availability of Structured Data Files v10.1 . All users can now use v10.1 when downloading and uploading SDFs in the Display & Video 360 interface. SDF v10.1 includes the following…
The EDPB’s new data anonymization guidelines: what they mean for your analytics data
Removing names, cookies and IP addresses is no longer enough to anonymize data. Here's what the 2026 EDPB framework actually requires for anonymous data collection, what's still unresolved, and how to configure your…
Support for AI Content Labeling using the Campaign Manager and Display & Video 360 APIs
As the use of AI becomes more prevalent, transparency is key. In the last week, we have launched updates in both the Campaign Manager 360 API and Display & Video 360 API that add new optional fields to resources in both…
10 ethical AI tools for building a privacy-first marketing stack
Taking an ethical approach to data collection and user privacy has never been more important. Cookie banners, data breach headlines and increasing regulation have made users more aware of how their data is collected and…
BigQuery: An updated version of the Simba ODBC driver for BigQuery is now available.
Change An updated version of the Simba ODBC driver for BigQuery is now available.
Announcing v25 of the Google Ads API
Today, we’re announcing the v25 release of the Google Ads API . This major release brings support for new reporting features and goals. To use these new capabilities, you must upgrade your client libraries and client…
Top 20 Google Tag Manager Extensions and Tools for Fast and Efficient Work
Updated: July 22nd, 2026 If you’re a frequent user of Google Tag Manager, you’re likely always looking for ways to improve your performance, catch bugs faster, and simplify your process. Adding some extensions and tools…
Last Non-Direct Attribution in Data Tables
The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct.
Looker: Looker (Google Cloud core) and Looker (original) changes Deprecated As of July 13, 2026, Looker reports have been deprecated.
Looker (Google Cloud core) and Looker (original) changes Deprecated As of July 13, 2026, Looker reports have been deprecated. If you had previously enabled the preview for Looker reports, be aware of the following: You…
Google Analytics 4 Segments: The Guide
Updated: July 21st, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down…
Federated learning: What it is and how it protects privacy
Every year, the gap between what marketers need from analytics and what privacy regulations allow them to collect narrows a little. For instance, as of 2025, GDPR enforcement fines have crossed €7.1 billion in cumulative…
Attribution parameters as event properties - now on by default in the Browser SDK + GTM
The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior so GTM-based…
How RudderStack handles customer data in transit
RudderStack is data pipeline infrastructure, not a data broker. Here is how we handle data, what we do not do with it, and how we work.
Web Experiment: Cross-subdomain experimentation
Web experiments can now target multiple subdomains
Data sovereignty vs data residency: Main differences and why they matter
At first glance, the terms “data sovereignty” and “data residency” can seem interchangeable. But these terms refer to fundamentally different concepts, and misinterpreting them can cause a lot of confusion between teams,…
Web Experiment Bucketing ID Shared Across Subdomains
Web experiments now use a bucketing ID stored in a cookie, allowing sharing across subdomains, improving consistency in bucketing.
How to create and manage workspaces in Google Tag Manager?
If you are trying to organize workspaces in Google Tag Manager and recently (in 2026) logged into your account to spin up a new project, you might have noticed something strange. The workspace picker on the left sidebar…
AI chatbot traffic guide for web analytics in 2026
Pulling text from a blog to answer a user’s query, finding listings on an ecommerce website for gift ideas or performing multi-step research on complex topics: these aren’t human actions. It’s all from AI chatbots. These…
How to Generate a Privacy Policy for Your Website
A privacy policy page is legally required and will also help your website stay compliant […] The post How to Generate a Privacy Policy for Your Website appeared first on CookieYes .
We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing…
HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away from a compliance crisis?
A research-backed analysis of tracking practices across 59 US healthcare websites – and what organizations should do about it. The post HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away…
Web Experiment: Undo/Redo + Auto-apply
The web experiment visual editor now supports undo/redo, accessed by the buttons on the navigation bar or keyboard shortcuts (Cmd+Z / Cmd+Shift+Z). Changes made in the visual editor are also now automatically applied,…
Social media analytics tools: finding the right fit for growth
When social media first emerged, its main function in business was to drive traffic to websites. Now it’s a space where brands build relationships with their audiences and influence consumer decisions. Deloitte’s 2025…
AI Feedback Auto Analysis
AI Feedback is now easier to organize and much easier to monitor in near "real-time". You can set each source to be auto-analyzed every 15 minutes, hourly, or daily, add custom labels to automatically tag incoming…
Deprecating Structured Data Files v9, v9.1, and v9.2
Today we’re announcing the deprecation of Structured Data Files v9 , v9.1 , and v9.2 . These three versions will all sunset on January 28, 2027 . Migrate to v10 or higher before the sunset date to avoid any interruption…
Stop losing leads to middleware: RudderStack’s native Facebook Lead Ads source
RudderStack's native Facebook Lead Ads source connects Meta Instant Forms to your CRM, warehouse, and marketing stack in real time, with no middleware.
July 2026 changes for Display & Video 360 API and Structured Data Files
Today we’re announcing two unversioned changes to the Display & Video 360 API and Structured Data Files that will take effect on July 13, 2026 and may impact your existing integrations. The following changes have been…
Unlocking Data Strength with Data Manager API: Ads DevCast E7
We are thrilled to share the newest episode of Ads DevCast , the podcast series brought to you by Google’s Ads Developer Relations team. This episode features a conversation with Data Manager PMs Xuezhu Li and Stephen…
Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]
Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify…
Can I display a consent banner in multiple languages on HubSpot?
Yes, CookieYes allows you to display the cookie consent banner in multiple languages on your […] The post Can I display a consent banner in multiple languages on HubSpot? appeared first on CookieYes .
Can I enable Google Consent Mode v2 with CookieYes on HubSpot?
Yes, CookieYes supports Google Consent Mode v2 on HubSpot websites. When enabled, CookieYes sends user […] The post Can I enable Google Consent Mode v2 with CookieYes on HubSpot? appeared first on CookieYes .
Does CookieYes support integration with the Microsoft Clarity Consent API on HubSpot, and what are the steps to configure it?
Yes, CookieYes supports integration with the Microsoft Clarity Consent API on HubSpot. This integration ensures […] The post Does CookieYes support integration with the Microsoft Clarity Consent API on HubSpot, and what…
Get the full power of RudderStack free for 30 days
Get full access to RudderStack's Growth plan free for 30 days. No credit card, no sales call. 200+ destinations, warehouse-native pipelines, and more.
Bridging the data divide: Three use cases
See how RudderStack Lookout uses agentic AI to automate event tracking, analytics, and alerting — without sending your team back to the engineering queue.
A Guide to UTM Parameters in Google Analytics 4
Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign,…
A Guide to Acquisition Reports in Google Analytics 4
Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be…
What is PII, non-PII, and personal data? [Updated]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying…
Introducing Lookout: AI-powered analytics and instrumentation for RudderStack
Lookout is an AI agent for your data infrastructure. Query your warehouse, build dashboards, and generate instrumentation PRs through natural conversation
RudderAI brings agentic power to the entire customer data lifecycle
RudderStack launches RudderAI, an agentic layer that gives data and business teams natural language control over the entire customer data lifecycle.
What is first-party data and how does it benefit your marketing strategy [Updated]
First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources,…
Preferred sources is available in AI Mode and AI Overviews
What : Updated the feature availability section of the preferred sources documentation to include AI Overviews and AI Mode. Why : The preferred sources feature is starting to roll out to AI Overviews and AI Mode.
Digital marketing analytics: The beginner’s guide to data-driven marketing success [Updated]
Digital marketing analytics is the practice of gathering, analyzing, and interpreting data from digital channels like websites, social media, email campaigns, and paid advertising to make informed marketing decisions and…
Turn data into decisions with unified measurement.
We’re bringing Meridian, our open-source MMM to Google Analytics and introducing Future Long-Term Conversions.
Google Tag Manager Server-Side Tagging with Stape
Updated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through…
5 ways to collaborate with our agentic advisors
Top tips and best practices for collaborating with Ads Advisor and Analytics Advisor
Data Is Abundant, Decisions Are Not
In this guest post from Arben Kqiku, we explore the power of decision frameworks in shifting an organization further into data-driven decision-making territory. The post Data Is Abundant, Decisions Are Not appeared first…
The first episode of the Ads Decoded podcast dives into how marketers can leverage analytics and AI for better results.
Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the people designin…
From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery
Guest post by Arben Kqiku detailing how to use R and BigQuery to perform path analyses with GA4 data. The post From Clicks to Insights: Rebuilding Google’s Merchandise Store User Paths with R and BigQuery appeared first…
Google's AI advisors: agentic tools to drive impact and insights
An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.
Same-origin Deployment With Server-side Google Tag Manager
How to deploy server-side Google Tag Manager with a same-origin setup using a subfolder of the website. The post Same-origin Deployment With Server-side Google Tag Manager appeared first on Simmer .
Customer Engagement Analytics Best Practices & Metrics
MeasureSchool Customer Engagement Analytics Best Practices & Metrics It’s not always clear whether your audience is truly engaged or just passing through. Customer engagement analytics helps you figure out who’s sticking…
Creating a Customer Analytics Strategy in 7 Steps
MeasureSchool Creating a Customer Analytics Strategy in 7 Steps For years, businesses have collected customer data like gold. Terabytes of clickstreams, CRM records, and survey responses sit in warehouses and pretty…
How to Collect and Utilize Customer Insights and Analytics
MeasureSchool How to Collect and Utilize Customer Insights and Analytics Why do some brands always seem to click with customers? That’s the magic of customer insights and analytics. Businesses can craft exceptional…
Google Analytics Unique Visitors Guide
MeasureSchool Google Analytics Unique Visitors Guide Last Modified on March 26, 2025 Total users, active users, new users, returning users, sessions, and the list goes on… so many metrics to look at. No wonder you can…
The Real-World Guide to Web Analytics in Digital Marketing
MeasureSchool The Real-World Guide to Web Analytics in Digital Marketing You’ll discover how web analytics can transform raw data into digital gold. Learn what this essential skill is all about, how it drives marketing…
GA4 RegEx Tutorial for Beginners
MeasureSchool GA4 RegEx Tutorial for Beginners Last Modified on February 17, 2025 Digital analytics has come a long way in making our lives easier when it comes to collecting, analyzing, and getting valuable insights.…
Guide to UTM Parameters in Google Analytics 4
MeasureSchool Guide to UTM Parameters in Google Analytics 4 Last Modified on February 17, 2025 UTM parameters are essential for tracking website traffic sources in Google Analytics 4. You’ve now successfully created UTM…
Send App Data To Server-side Google Tag Manager
How to use the Firebase SDK to send app data to server-side Google Tag Manager. The post Send App Data To Server-side Google Tag Manager appeared first on Simmer .
Four ways Google Analytics delivers actionable insights for your business
New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.
Evolving Google Analytics for more insightful measurement
New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.
How to Get Started with Technical Marketing and Data Analytics?
This blog post covers how to kick-start your career in technical marketing and data analytics. The post How to Get Started with Technical Marketing and Data Analytics? appeared first on Simmer .
How Do I Proactively Monitor My Server-side GTM Setup?
How to set up Cloud Monitoring policies in GCP to get alerted when there are issues with the server-side Google Tag Manager setup. The post How Do I Proactively Monitor My Server-side GTM Setup? appeared first on Simmer…
How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests?
How to assign a static IP address to a subset of outgoing requests from a server container. This is useful if a vendor needs to allowlist the IP addresses of incoming requests. The post How Do I Assign A Static IP…
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